Social Media for Business – The Dos & Don’ts

Be social ¦ Don’t ‘hard sell’

Love it or hate it, how we present ourselves and our businesses online cannot be ignored. Social media for business is the fastest way to create awareness and when used correctly and efficiently, brands can benefit massively.

A 2018 study reported that Facebook and Instagram are the most popular social media platforms among 71% of Irish adults. Facebook took the top spot for people aged between 35 and 54 with Instagram being more popular among 18 to 34 year olds.

As of April 2019, Facebook had a massive 2.3m active users globally, followed by Instagram with 1m.

There are around 2.77 billion social media users around the globe – so if you’re business isn’t there, it’s missing out on being noticed by a huge number of potential customers.

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Purcell Masterson Public Relations are proud social media managers for Newpark Hotel in Kilkenny City. Using real-life examples below, we talk you through the top dos and don’ts of using social media for business.

The Dos

Use conversational tone

Rather than your posts sounding like advertisements, using tone such as “who would love a break away?” or “how does a 25% discount sound?” creates engagement and conversations among followers.

Stop followers in their scrolling path

Followers are most likely to stop scrolling when there is a striking image or video. Posts with text only usually don’t perform as well. For example, rather than posting a recipe with just the text, use a striking image of the final dish with the recipe in the caption.

Post relevant/topical posts

Posts don’t always have to be directly about your brand. If there’s something topical in the headlines, then share it.

Listen to your followers

Social listening is very effective for customer feedback. Search for mentions of your brand and see what people are saying.

Show off your brand’s genuine reputation

Share reviews and award wins/nominations. Followers will perceive your brand as reliable and genuine when somebody else says it rather than saying it about yourself.

Have a personality

Don’t be afraid to use light, relevant humour every so often to give followers a laugh. ‘Relatable’ humorous posts will generate engagement and be perceived as “hey, that brand has some personality.”

*Don’t post offensive humour!

The Don’ts

Don’t try to be everywhere

Only use social media platforms if your audience is there. For example, if you are targeting brides, use Instagram and Pinterest rather than LinkedIn.

Don’t forget about national holidays

Whether it’s Christmas, Easter or Halloween, send best wishes to your followers. It creates an emotional appeal and shows brand personality.

Don’t waste time manually posting each day

Using social media scheduling tools such as Hootsuite is a great way of saving you time to focus on other aspects of your business. Take a couple of hours to gather and schedule content. You can then post extra content in between as they arise.

If you’re not taking advantage of social, you’re missing out on a fast, inexpensive, and effective way to reach a huge number of potential customers. Determine which social media platforms are best suited to your brand. If you’re a beauty guru it may be Instagram or if you’re a chef it may be YouTube – whatever the offering, there’s a platform for your business.

Looking to improve business performance and increase brand awareness & customer engagement? Our digital team will fully utilise social media to reinforce positive public relations and marketing campaigns.

Get in touch today!

Purcell Masterson Public Relations is a leading full-service public relations & communications agency working across consumer, corporate, causes & community sectors.