The Manor Boutique goes live online

“Confidence is key. You can pull anything off with the right attitude.”

The Manor Boutique, family-run clothing store in Manorhamilton has launched its first online store

Teresa and Dympna Mawn inherited the family business which has sold women’s fashions on Main Street, Manorhamilton for 35 years. Both sisters grew up in the shop, where their mother had a thriving business offering the latest fashion to the ladies of Leitrim.

Teresa has worked as a fashion buyer in the UK and was aware of how important it is to have an online presence. This year, the sisters had been considering going online with their business; a daunting task. The pandemic and subsequent closure of the store gave them the extra incentive to launch their first website.

The trading online voucher offered by Leitrim Local Enterprise Board gave the business the confidence to go all out and design a website that really represents their brand, heritage and customers. The family motto is: “Confidence is key. You can pull anything off with the right attitude.” This applies as much in business as in fashion according to the sisters.

After a tendering process, Teresa and Dympna chose local man, Dave McEvoy of Dmac Media to translate the brand and business to an online platform. Dave’s company specialise in web-design and digital marketing services with a particular focus on the retail sector.

The site offers a range of clothing which can be browsed by category or ‘new-in’ making it really easy to find the latest trends that now can be shipped around the world. Dmac Media focused on creating a beautiful seamless user-experience for The Manor Boutique’s online customer. It guides the user through the sales process and instils confidence with thoughtful design.

Speaking about the launch of the website, Dympna Mawn said, 

“Teresa and I are delighted to have both a modern online store and the family’s traditional store where we spent a lot of our youth and where we learned the trade from our mother.” 

Teresa Mawn said, 

“The partnership with Dave and the team at Dmac Media was instrumental in achieving such a lovely site as was the online trading voucher. Dmac really understood our brief and what we were trying to achieve on our online store. Developing the website has been a huge learning curve but we had great advise and ideas from Dmac. Now we’re looking forward to a bumper festive season and keeping the women of Manorhamilton, and across the globe, looking ‘on fleek’ for Christmas!” 

A recent report from PayPal* suggesting that almost half of consumers (49%) will get their Christmas presents online this year and 62% hope to buy locally and from smaller retailers in a bid to support them during Covid-19. Leitrim Local Enterprise Office has run a very successful #LookForLocal in Leitrim scheme and continue to offer the TOV grant which offers 90 per cent financial assistance up to €2,500  to small businesses that wish to improve their online presence. Some terms and conditions apply.

Dave McEvoy from Dmac Media says,

“The public has demonstrated their willingness to support local providers by placing their orders online. Going forward it is important for Irish retailers to be prepared to maximise purchases from their digital platforms with greater numbers of Irish consumers now opting for the convenience of shopping online or via social media. We want to wish Teresa and Dympna a prosperous season ahead.” 

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