Destination store invests €100,000 into Christmas Experience

Destination and activity store, Rathwood, has invested €100,000 into its popular Christmas experience this festive season. Following the increasing success of its ‘Santa Train’, with 40,000 tickets sold this year, Rathwood has tripled its workforce for the Christmas season, this year recruiting a record 100 elves.

Rathwood has invested €100,000 into providing a new Santa’s Train, employing additional Elves and extra props and Christmas gifts for children. Located on the Carlow/Wicklow border, Rathwood is planning further investment for 2014 launching Ireland’s first Elf Village.

“Christmas is always a very special time at Rathwood and we have invested €100,000 into making this years’ experience even more special with lots of surprises and special gifts for children” said James Keogh, MD of Rathwood, a family business founded in 1994.

“We have seen numbers visiting our store and restaurant and booking our Santa Train grow hugely over the years, particularly among adults. It’s very popular for the whole family, with grandparents coming along now too. We always get great feedback and people trying to book next year’s tickets as early as January!”

Rathwood is an award-winning destination store that houses a dedicated Christmas store, hand crafted furniture, boutiques, an extensive garden centre, Rathwood Restaurant, a falconry attraction as well as its Rathwood train.

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