Iconic Jerpoint Glass introduce electric summer ‘Zest Collection’ bursting with colour

Blackberry, Lime, Citrus, Blueberry and Pomegranate shades specially created by iconic studio

Jerpoint Glass, Ireland’s only glassblowing studio that apply traditional handcrafted techniques to full ranges of glassware introduce their ‘Jerpoint Glass Zest Collection’ for Summer 2015.

The collection adds a novel and fun summer twist to the iconic and instantly identifiable Jerpoint Glass.  Available in a spectrum of bespoke colours including Blackberry, Lime, Citrus, Blueberry and Pomegranate, the novel range can be used as small bowls, bud-vases and Hors D’oeuvre pots.

Each piece in this exclusive collection is individually hand-crafted by artisan glassblowers who firstly, add a layer of coloured glass and then, hand-form the shapes, finishing with a second flourish of colour. The solid colour is applied first with the second colour swirled over the top and the result is a dramatic coloured vase or bowl with a twist of alternative colour overlaid.

Kathleen Leadbetter, Director and Glass Artist of Jerpoint Glass says, “We are very proud of the latest design which is a bright and eclectic new addition to the Jerpoint offering. These bowls and vases are fruity by name and also by nature! We hope that people will choose a piece by their favourite colour or their favourite fruit and some might even love the whole set, as this product looks stunning as a five-candle arrangement on a dining table.”

The Jerpoint Glass Zest Collection starts at just €45.00 and is currently available online at www.jerpointglass.com and also in studio at Jerpoint in Stoneyford, Co Kilkenny.

President Michael D. Higgins speech at the Long Service Awards to Family Carers

Speech by President Michael D. Higgins at the
Long Service Awards to Family Carers
Shelbourne Hotel, Dublin

Wednesday, 11th February, 2015


Tá áthas orm a bheith anseo libh ar fad ag an Duais Fadseirbhíse do cúramóirí teaghlaigh ar maidin. Is mian liom mo bhuíochas a ghabháil le Chumann na gCúramóirí dá gcuireadh caoin dom a bheith anseo libh chun an ócáid speisialta seo a cheiliúradh.

[I am delighted to join you all here this morning at the Long Service Awards for family carers. May I thank The Carers Association for their kind invitation to be with you to celebrate this very special occasion.]

As a society we must all be grateful for the quiet, sustained work of the many unsung heroes who provide critical care for family members and others who, without that care, would be unable to remain in their own homes. It is important, however, that we be challenged by their actions and their sacrifices, rooted as they are in a great spirit of generosity and human solidarity and will to make their contribution to wider society. It is such a sense of solidarity which should prompt us to recognise and respond to the rights of those who provide and those who receive assistance and that we combine our responses with a pursuit of social justice.

Whilst caring for fellow citizens, and family members in particular, has always been an essential part of family life and responsible citizenship, changes in societal structures and demographics, along with rapid advancement in medical science, has presented carers with new and complex challenges. There can be no doubt that, while retaining and valuing a spirit of concern for others and a willingness to offer of our time and support to those who are vulnerable is essential we need, as a society, to invest in public policies and resources that can reduce the burden on those who care for loved ones.


That such care is altruistic and given with generosity does not, and should never, exonerate the State from its duty of care towards all of its citizens. The ethics of kinship and friendship, with its moral gift, must always go hand in hand with the building of a caring state by concerned citizens. It is the concerns of citizens and this articulation of it that after all defines the reach of the State. A caring society does not fall from the sky. The case for it must be made and support for it given.

Every day, in homes across the country, hundreds of thousands of people are providing generous care for parents, children, partners, or other family members or friends. Indeed the number of citizens who undertake this demanding and often difficult role continues to increase, and as the figures increase an urgent need for strategic planning in relation to care provision, in particular that of long term care, for our ageing population, becomes ever more clear.

The most recent census has shown that 4.1% of our population now provide unpaid care, with a total of 6,287,510 hours of such care being provided every week in this country. In addition, while Ireland currently has one of the lowest proportions of citizens aged over 65, this is rapidly changing and between Census 2006 and Census 2011 the percentage of over 85s in this country grew by 25%. We also know that the population of older parents who have
children with a learning disability is growing, presenting its own complexities as many such parents enter a sixth or seventh decade as the primary carer for their child.

So today we receive a welcome opportunity to express our deep appreciation, and indeed admiration, for some of the citizens whose work stands behind those stark figures, and give them their human meaning. We also receive an opportunity to reflect on the reality of the lives that make up the statistics and numbers and percentages. They are lives that must at times feel overwhelmed, hugely burdensome to carry, or even unfair. Lives where many days are reduced to a struggle against tiredness, stress and loneliness; and where the separation of a caring role and that more fundamental relationship to a parent, child, sibling or friend, can very often be difficult to sustain.

There are also, of course, the many practical and far reaching aspects which must be considered when undertaking a caring role; aspects which can impact so strongly on the quality of life for the carer. Some carers may have to leave their place of work, or reduce their hours or take early retirement, at huge cost to their financial security.

Others may have to balance the competing needs of their paid employment and their caring roles. All make enormous private sacrifices, giving up time, personal freedom, opportunities and even friendships in order to look after the person in their care.

For all our award recipients here today, their journey has been a unique one. The circumstances under which an individual becomes a carer can vary considerably. Some may have been propelled into that role with a great suddenness, with no time to plan or to prepare themselves, either practically or emotionally, for such a seismic shift in their lifestyle.

For others it may have been a more gradual process, a growing awareness that a family member was becoming more dependent on day-to-day care and less able to manage alone. And for others, the commitment to caring for and nurturing a child became a lifetime of selfless giving.

However, whatever the individual circumstances, all carers have one thing in common; the ability to commit their lives selflessly to the emotional and physical needs of a loved one; to centre their days around that person and to ensure they have all they need to live their lives as fully and comfortably and enjoyably as possible.

Each one of those chosen for these awards, and the many other people around the country that they mirror or represent, provides an essential service which allows someone affected by illness or disability or old age to live as comfortable and normal a life as possible within the familiarity of their own home and to be surrounded by their own unique memories as they struggle with the effects of their debilitating illness or disability.

In our society we acknowledge and reward achievement, whether in business, sport, the arts or other endeavours. We are here today to celebrate your achievements, which are born of a spirit of giving to others. Unlike others, your work is done quietly and in the background, and you neither seek nor receive any fanfare.

As Uachtaráin na hÉireann, I am delighted to have this opportunity to acknowledge the vital work you do; work which has, at its heart, an inspiring spirit of selfless commitment, devotion and dedication.

Is mian liom buíochas a ghabháil libh as ucht na hoibre sin a dhéanann sibh chun sochaí eiticiúil a fhorbairt, sochaí a bhfuil bunnaithe ar iomláine mhothúchánach agus ar intinn chásnach a bhfuil ina gcuid lárnach den creatlach sóisialta i ngach poblacht dhaonlathach chóir.

[I thank you for that work you do to develop a truly ethical society, a society founded on an emotional integrity and a caring attitude which must be part of the social fabric of any truly just and democratic republic.]

Go raibh míle maith agaibh go léir.

id lárnach den creatlach sóisialta i ngach poblacht dhaonlathach chóir.

[I thank you for that work you do to develop a truly ethical society, a society founded on an emotional integrity and a caring attitude which must be part of the social fabric of any truly just and democratic republic.]

Go raibh míle maith agaibh go léir.


Gloriously Gluten-Free at ‘La Rivista Gluten-Free Week’

Gluten-free diners are top of the menu for ‘La Rivista Gluten-Free Week’ Sep 22th – 29th

La Rivista Italian Restaurant on Parliament Street in Kilkenny is firmly focussing on gluten-free goodness from September 22 – 29th with their gloriously gluten-free menu.

Gluten intolerant diners are invited to dine at La Rivista during their special in-house ‘La Rivista Gluten-Free Week’ and receive a free glass of wine with their gluten-free meal just for coming along.

Gluten intolerant diners often feel neglected or ‘second best’ in restaurants and La Rivista would like to illustrate just how good their gluten-free menu is to coeliac or gluten-intolerant customers by setting aside one week to firmly focus on this clientele.

“We have extensive gluten-free options with the majority of our menu available gluten-free,” said head chef and co-owner, Therese Maguire. “We cater specifically to the needs of our customers and always have done. However, this week, we would like to devote our expertise to our coeliac and gluten-intolerant clientele to remind them of the variety that is available to them at La Rivista as so many complain of restricted menus when dining out. We want gluten-free diners to feel welcome and very much catered for at La Rivista,” she added.

Traditionally, Italian food has been a difficult choice for gluten intolerant diners due to the nature of its pizza and pasta dominated menus. Now La Rivista is offering gluten-free pizza dough, gluten-free pasta, gluten-free grills and gluten-free deserts.

“There is very little on our menu that can not be made to order gluten-free” says Therese. “Our gluten free dishes are carefully prepared separately as we understand that there are difficult consequences for some diners who have a serious intolerance to gluten and we are dedicated to serving these clients as well as we do our regular customers.”

With 1 in 100 Irish people suffering from Coeliac Disease or some form of gluten intolerance, it has never been more important for restaurants to cater for this dietary requirement. However, more and more non-gluten intolerant diners are also asking for gluten free options.

“La Rivista is delighted to focus on gluten-free customers for a week and it doesn’t end there. Every day we get customers asking us for gluten-free options. They are always concerned about ingredients and cooking process as it can seriously affect their health. Our staff are all trained to ask questions and deliver the appropriate information to the chefs about the clients’ needs. We pride ourselves on offering gluten-intolerant clients, the best gluten-free menu in Kilkenny, not just throughout this week but every day,” says Jennifer Quinn, co-owner and front-of-house manager at La Rivista.

For further information on the gluten-free options at La Rivista and for information on La Rivista Gluten-Free Week from September 22 – 29th please see www.larivista.com and facebook.com/larivistakilkenny. La Rivista also offer vegetarian, dairy-free and lighter bites options and will do everything possible to accommodate any other dietary requirements.

A Photograph is Worth a Thousand Words

By John Mastersion – 14th March 2014

The great days of photography were long before everyone, and I mean everyone, had a camera. You cannot go a half hour now without seeing someone taking a photo with their phone. Hands up anyone who has not taken a selfie.

Recently I have been travelling and I have noticed the return of the real camera.  More and more people are actually interested in taking photos again as well as just point and press snaps. Five years ago I would have predicted the camera manufacturers would become as  rare as Kodak film. But no. People are realising that thinking about an image, focus, depth of field, composition and lighting gives a more satisfying result.

The amateurs are getting better. But the people who do it day in, day out, are called photographers. Their extinction was also prematurely predicted. Their work is still what I look at first before I read a word in the papers. Long may they prosper.


Tips for Improving Your PR Pitch to Editors and Journalists

We enjoyed this article from www.smallbiztrends.com It offers some great advice for getting the most from your PR pitch to editors and journalists:

Crafting Your Pitch

To write the most effective press releases and make pitches to editors and journalists that will get them writing and talking about your business, you need the right approach. Before you start dialling up your local newspaper or TV station or firing off emails looking for media coverage, check out the tips below. Make sure you’ve figured out your PR pitch.

Keep It Simple

Marie Alonso, an online marketing and media specialist with Miles Technologies tells Small Business Trends:

“Pitch the facts and the engagement opportunities for readers. Editors don’t want to review long paragraphs filled with rambling information. Pitches that are concise, and sharing just the facts, allow for an immediate engagement with the editor or reporter. Always think of the READER – not the editor or reporter. The reader is always the goal.”

Avoid Industry Jargon, Buzzwords

Write in straight forward language that’s easy to understand. This requires avoiding jargon and buzzwords that mean nothing outside your industry. Amanda Eldridge, director of strategic channels at PR Newswire, adds in an email interview:
“Colorful language isn’t substantive, and can be a turn-off to journalists.”

Provide Interesting Data, Tips, Facts

Pitches with unusual facts or a numbered list of helpful tips help the writer come up with an interesting story angle, says Eldridge.
In the news business, timeliness is critical, our experts agree. Getting your message out at the right time — and giving reporters time to prepare — will increase the likelihood your public relations pitch will be heard above others.

Keep It Timely

The timely pitch will be the pitch editors act upon. Connect your news to current events or reactions to a recent report or study. Find ways to make your pitch relevant and timely to create a sense of urgency, suggests Alonso. Capitalize on news of the day and ways to boost your pitch with timely, educational or even entertaining tidbits that allow editors to not only cover your news, services or activities, but, more importantly, utilize your news to create a bigger story!

Be Proactive and Creative

Sometimes a successful pitch requires a certain amount of creativity…and a willingness to go the extra mile to help journalists construct their story. American University School of Communication Assistant Professor Gemma Puglisi tells Small Business Trends:
“Send the reporter spokespeople they can contact for major stories that apply to a client. Let’s say the story is about the heat/weather. And let’s say your small business is a boutique. As the owner, you could talk about what is appropriate to wear for the office … and outside the workplace.”

Give a Head’s Up

Help journalists plan ahead by providing advance notice of upcoming events. If you’re pitching an event or have a specific timeline for when you need coverage, don’t wait until the week of the event, says Eldridge. Journalists often plan their content in advance with an editorial calendar.

Don’t Overhype

Finally, Eldridge suggests, do not create a false sense of urgency in order to get noticed. Harassing journalists for an immediate response will only serve to paint you as an unreliable and often excitable source.

Connecting with the Right Person

Now that you’ve got a solid pitch to dangle before editors and reporters, our experts concur that getting heard by the right people is key. This prevents you from being a pest to journalists that don’t cover your type of story and also keeps you from wasting time making pitches to them.

Identify the Right Writer

Business owners should take the time to compile a list of journalists who only cover the types of news or topics they are pitching, suggests Eldridge. This will let them know who to pitch their story to when the time comes.

Know Who You’re Pitching to

This has always been the rule for pitching, says Puglisi. More than just having the reporter be a name on a list, read stories the reporter has covered. Be sure to mention specific examples of similar types of stories they, or their news outlet, have written in the past. Then explain why your story would fit into the mix.

Personalize Your Email Pitches

The editor or journalist you are pitching to is not just a faceless media representative waiting to do your bidding by writing a story from your latest press release. That person is a human being with his or her own wants, needs, point of view and agenda. So make sure you connect as a human being and acknowledge their part in the equation. After all, without their help, your news will not get out. Mention a tweet of theirs you recently read or an article they recently wrote, Eldridge says. Introduce yourself before stating the nature of your story. Then explain why you’re contacting them in a brief, succinct message.

Following Up

Of course, once you’ve got interest from a member of the media or a news outlet, your actions in following up and being responsive to media requests are just as important.

Be Available

Remember, you are on their time, Eldridge stresses. Though you may not grab their attention at first, they may need you later down the road. And when that happens, be ready. When they call, answer. Whatever they need, get it.

In journalism, reporters are taught the “afterglow effect.” It refers to the value of information you glean from a source after the interview has essentially ended and everyone is less guarded. The same can be said for cultivating relationships with reporters and editors and getting more attention for your small business in the future.

Connect Socially

Channels such as Twitter, Facebook, LinkedIn and Google Plus can help you build relationships with local and national journalists and editors simply by replying to a tweet or status update. Having a journalist recognise your name can be a major advantage in getting your pitch chosen over another, says Eldridge.

Share their content with industry peers on social media or reference articles in a blog post. This shows that you share an interest in similar topics and that you are familiar with the journalist’s work.

Maintain the Relationship

The relationship doesn’t stop after you’ve had your news covered. How a brand interacts with journalists or media outlets after a story is reported could help or hurt future outreach just as much as the initial pitch does. A short email thanking the journalist is courteous, as is sharing their post (and other posts) on your social media channels, says Eldridge.

We hope you’ve found these tips helpful. In an era of social media when everyone has their own mini news outlets, it’s easy to forget how powerful external press coverage can be. Often times, getting this coverage simply requires the right approach and a bit of planning.

We couldn’t agree more! If you enjoyed this article you might also like to read When to write a press release and how to pitch it by Naoise Coogan, account director with Purcell Masterson.

This article was written by Joshua Sophy for Small Business Trends


“Government must recognise, respect and respond to the needs of Family Carers” says The Carers Association

Ireland’s Unseen Workforce save the state € 4 billion every year

The Carers Association today launches its Pre-Budget Submission 2015, which once again, urges Government to recognise the home as a vital centre of care. The submission titled ‘Make Home Work’ calls on Government to ensure that Family Carers have the resources, services and supports necessary to care with confidence and safety in the home.

2014 has seen Family Carers across the country hit with changes to the Housing Adaptation Grant for people with a disability as well as cuts to the Housing Aid for Older People and the Mobility Aid grants. Now they are facing further hardship through increased household charges and lack of resources on the ground.

Catherine Cox, Head of Communications with The Carers Association explains “At a time when there are already huge demands on Family Carers, such cuts are devastating for the 187,000 people who are a part of Ireland’s unseen workforce. Our Pre-Budget Submission outlines to Government a number of recommendations that will recognise, respect and respond to the needs of Family Carers in the most practical of terms.”

“While The Carers Association has welcomed Government’s shift in policy from institutional/hospital care to care in the community and in the home, this transfer cannot be achieved by simply dumping the responsibility of care onto the shoulders of family carers without proper “transfer of care” protocols. In the absence of a statutory entitlement to home care services the basic supports necessary to sustain people with high dependency care needs in the home must be provided prior to the movement of a patient from a hospital or institutional care to their homes.  Family Carers have played their part in facilitating this shift in policy and we are calling on the Irish Government to do the same.  The bridge between the rhetoric and reality must be crossed to ensure one of Ireland’s must vulnerable section of society are afforded the necessary supports and entitlements.”

Family Carer Catherine Howe will speak at the launch about her role as a carer for her husband who has bi-polar disorder and about the impact that the lack of resources, supports and services has on their daily lives.

The Carers Association’s Pre-Budget Submission 2015, titled ‘Make Home Work’, presents a range of practical recommendations that would support Family Carers and their needs.  ‘Make Home Work’ calls on Government to –

  • Acknowledge Family Carers as an exceptional group within the Department of Social Protection
  • Legislate to ensure a statutory entitlement to homecare community services
  •  Provide adequate supports for carers caring for those with mental health illness
  • Restore the unfair cuts applied to vital Social Protection supports such as the Respite Care Grant and Household Benefits Package.
  • Ensure that the € 100 water allowance applies to all full-time Carers regardless of whether they are in receipt of the household benefit package.
  • Extend local property tax exemptions to include households where high level care is provided.
  • Provide contributory state pension entitlement for lifetime Family Carers.
  • Ensure Implementation of the National Carers Strategy

This is the first time in many years that The Carers Association will not present their submission in The Oireachtas AudioVisual Room of the Dáil following changes last year that now prevents  access to civil and voluntary groups.  The Association and family carers feel aggrieved at this move as we believe that the on-site briefing facility of the AV room at Leinster House was a civil society space that should have been preserved and protected.

Ireland’s family carers contribute €77 million per week, providing 900,000 hours of care daily to the ill, frail and people with disabilities. This is the equivalent to one third of the total annual cost of the HSE (€13.3 billion) and is five times what family carers cost the Department of Social Protection in income support (€878 million). Full time Family carers contribute on average €72,500 a year.



Is there an Old Grey Whistle Test for Writing a Press Release?

PR, Press Release Format

By John Masterson

John Masterson presents The Saturday Brunch and guest hosts The Sue Nunn Show on KCLR96FM. He is also a regular contributor to national radio and a columnist for the Sunday Independent. John is a managing director of Purcell Masterson PR and Communications.

Is there an Old Grey Whistle Test for press releases? Over the years I have written a goodly number of press releases, reviewed ones being developed in Purcell Masterson and been on the receiving end of many when working in television, radio or journalism, all of which form part of my media life.

I always read a press release as if I was about to conduct an interview on the subject, live, and with just a commercial break or long pop song to give me time to decide what to do.

First of all I take in the headline as it directs my thinking and gives a clue as to what my first or last question will be. Then I circle all of the important information. The When, Where, Who, Why etc. and ask myself is there anything crucial I would like to know that is not there.  The one thing you do not want on live radio is to ask a question and get an “I don’t know.”

I look for a quote and think about how to get that quote on air without the person sounding like they are reading it. I check for websites and dates and I know I will probably close the interview with that information.

But most importantly I look for things that will interest the audience, and almost instantly decide that this interview might be worth a few extra minutes, or check what music or other material I have to hand in case it dies.

Everyone in the media thinks of their audience. The most important thing a press release can do is to attract the attention of the appropriate editor / producers who will place the material in the best slot to get your message through to the people who want to know about you.

Read it as if you knew nothing. And ask yourself, would the audience you want to know about the material, be interested. And will the gatekeepers en-route to that audience be sufficiently impressed to pick up the phone to the PR agency rather that use the shredder.

If you enjoyed this article you may also enjoy When to Write a Press Release and When to Pitch.


Purcell Masterson’s Coffee, Cake and Conversation Morning in support of the Cystinosis Foundation Ireland

On Friday, June 20th  Purcell Masterson hosted a Coffee Morning in aid of the Cystinosis Foundation Ireland.

The morning of coffee, cake and conversation proved to be a resounding success which saw over €600.00 raised for the foundation; an all-volunteer, non-profit organisation dedicated to providing services to those affected by a rare genetic condition called, Cystinosis. Over 60 local business people, members of the public and even Kilkenny’s newly elected Mayor Andrew McGuiness dropped by throughout the morning to enjoy some of the delicious baked goods prepared by the Purcell Masterson Office, the Pembroke Hotel and Newslink of Ormonde Street.

Purcell Masterson would like to extend a sincere thanks to all those who attended and generously supported the Cystinosis Foundation whose pioneering work in the field of rare diseases remains largely under the radar.

For more information see www.cystinosis.ie


Naoise Coogan

By Naoise Coogan

A press release is a good method by which you can inform the public of something new and interesting that is taking place within the company/organisation. It is an effective way to reach out and tell the general public about something that they might like or need, to know. We write press releases when we believe there is something that is deserving of media attention.

In order to attract the media’s attention, we need to ensure that we write concise and interesting press releases that will be enticing to journalists and producers within the print, TV and radio realms. Bearing in mind they receive hundreds of press releases on a weekly basis, there needs to be a good reason in the headline for them to pick it up and consider it. A good PR agent has the expertise to ensure that your press release will reach your target audience and offer a hook to journalists that they will not be able to ignore! Editors are always thinking of their readers, listeners and viewers.

Only issue a press release if you have something interesting to say! There is no point in writing a press release and taking the time to send it out and follow it up, if there is nothing of interest or of use within the pages. The most important point of a press release is the hook that will grab the reader and entice them to read it and then use it in their publication and/or programme. Look at the press release critically – would you read it?

Some reasons to issue a press release are as follows:

  • To alert the public to an event, study results, a campaign, charity event or news story in the area.
  • To inform the public of a new business or service that is now available
  • To build the profile of a business and proprietors of the business within a community
  • To remind the public about a company offering and about the company strengths in this regard
  • To inform about a new product on the market.
  • To give journalists the correct steer on an upcoming issue from the company’s perspective
  • To generally promote the brand and profile of the company within the public eye when there is a good reason to do so.

Bearing in mind that although you think your press release is of utmost importance, many journalists will not. Pitching journalists in an enticing manner is vital.

A good PR agent will choose your audience correctly by targeting journalists who are relevant and will write or speak about the topic in which you are promoting. There is no point in targeting a motoring journalist with a story about property or vice versa. PR professionals will think about the key media targets active on the issue you are discussing and target these people first and foremost from their contact lists.

The world of newspapers in particular has changed dramatically in the last decade. Now more than ever the news pages of the newspapers are dictated by advertising and are extremely commercially driven. Those that pay will get the space. Now more than ever to target your press release in such a way that it is enticing and worthy of space or airtime. PR professionals are the best people to do this in an appropriate manner.

To summarise, it is advisable to seek professional help when deciding to issue a press release about your business. A PR professional will keep your press release relevant and newsworthy and of value to the reader/ listener while also targeting the correct journalist. It is important to only write a press release when it is merited and pitch it at the appropriate time and to the appropriate person.

If you enjoyed this article you may also like Recycle your Press Release in 7 Easy Steps.


The Pembroke Hotel welcomes Korean Ambassador to the launch of Ireland’s First International Taekwondo Institute

[13.06.2014] The Pembroke Hotel and Guy Jones, Chairman of The Irish Lebanese Cultural Foundation along with a host of local representatives welcomed H.E Hae Yun Park the Korean Ambassador to Ireland, on Thursday, June 12th to celebrate the launch of the International Taekwondo Institute.

Guy , founder of The Kilkenny Taekwondo Club and chairman of the new International Taekwondo Institute also celebrated being awarded a 7th Dan Black Belt Kukkiwon in the Korean martial art. Along with Michael Ho, they are now the first Irishmen to receive this prestigious award which was celebrated at the launch in the Pembroke Hotel.

The Pembroke Hotel manager, Paul Broderick said, “We would like to offer our congratulations to Guy Jones on his recent High Dan Award and wish him continued success with the launch of the International Taekwondo Institute. We were especially delighted to welcome our esteemed visitor, Korean Ambassador to Ireland, Mr Hae Yun Park to the Pembroke Hotel and to Kilkenny City.”

Guy Jones, Founder of The Kilkenny Taekwondo Club commented, “I am thrilled to announce the formation of The International Taekwondo Institute in Kilkenny. Taekwondo is a Korean Martial Art that combines physical and mental strength exercises and teaches the values of Respect, Discipline, Self-Confidence and Honesty. Over 10 years the Kilkenny Taekwondo Club has overseen the training of 300 people in this sport. We are looking forward to further sharing the knowledge of this martial art to put it at the service of a better society.”

The International Taekwondo Institute is affiliated to The Irish Taekwondo Chungdokwan Association and will deliver fitness programmes through martial arts under the guidance of Guy Jones, a black belt in Taekwondo with twenty-five years of teaching experience. He will also offer special workshops from visiting instructors and participation in Taekwondo championships.

For more information you can contact Guy Jones on guyjonestaekwondo@yahoo.com or visit the city centre boutique hotel at www.kilkennypembroke.com