Experts say pet owners need to understand ‘healthy weight’ in cats and dogs

Petmania’s Operation TransPAWmation launches today

Approximately 50 per cent of dogs and cats are overweight according to pet experts. More information is needed to help pet owners understand the key indicators of a healthy weight for their pets, according to the expert panel at Petmania’s Pet Care Advice Centre*.

Read more


Media Report: Clonegal to Donegal

Read more

Before/ After: A Kilkenny Homeowner’s Transformation Journey

 Final Call for Kilkenny Homeowners to apply for Home Energy Upgrade Grant

A grant of up to 35 per cent is available to homeowners in Kilkenny, to upgrade their home energy. 3 Counties Energy Agency (3cea) is calling on people to act now to ensure homes are completed by the mid – October deadline.

To ensure homeowners in the Southeast receive grant funding from this year’s scheme, they should register with 3cea as soon as possible to avail of grant support of up to 35 per cent. Those wishing to begin the journey towards a warmer and more comfortable home can fill in a simple form on https://3cea.ie/home-energy-upgrade/

Read more


Recipe of the Week- Apple Tart with Custard by Neven Maguire

In such testing and uncertain times we find comfort in homemade childhood classics and this is an all-time favourite by Neven Maguire , served as dessert or simply with a cup of tea at lunch time it will be sure to keep the whole family happy. Read more


Keeping Kids active, creative and safe in Kilkenny

Hi everyone!

We hope you’re all keeping well and safe during these uncertain times. We know how hard it can be to keep the little ones entertained so we have gathered our top tips and some on-screen events which are happening around us here in #Kilkenny. We are encouraging people to get creative, get active and stay safe!

Here is our 5 things to do in Kilkenny:

Donna Dunne Fitness:

Donna will be doing FREE Facebook live workouts Monday to Friday at 12pm with 20 minutes of physical activity suitable for children.

Check it out here: https://www.facebook.com/donnadunnefitness/

Kilkenny School of Yoga:

Join Edith and Essie for FREE children’s yoga everyday at 3pm for 15 minutes. It will be live on the Zoom app using the following:

Meeting code: 676 200 463

Password: ourjoy

Busy Preschoolers Daily:

Monika Halicka an early years teacher has set up a Facebook group with daily singing and reading for pre-schoolers, it is designed to keep the little ones entertained by hearing known and unknown songs and stories!

You can join the group here:


Kilkenny County Council Library Service:

You can download Children’s and Adult eBooks on the #Borrowbox App or through their online service on www.kilkennylibrary.ie

If you’re not a member of the library you can get a temporary log-in.

All the details can be found here: https://www.kilkennylibrary.ie/eng/online-library/online-library-home-page.html

Petmania Ireland:

You can download and print puzzles and games from Petmania Ireland to keep the little ones entertained, these can be used by teachers and parents encouraging fun learning!

Check out their website:


We hope these resources help with the cabin fever, we will continue to update you on events and tips to keep the little ones busy!

Stay safe everyone,

All the Purcell Masterson Team

Social Media for Business – The Dos & Don’ts


Image with text "Advertising is saying your good. PR is getting someone else to say your good."

There is a common misconception that if a company engages in paid adverting that they have little need for PR. Róisín Maxwell explains exactly why this is not the case.

So what is Advertising? Róisín explains, “It is paid for promotional space throughout different types of media including online, print, TV and radio. PR differs greatly!  It is a strategic communication process that builds relationships between organisations, the media and the public.”

Although advertising allows a company to have a consistent presence in publications or on air, editorially placed articles and broadcast interviews are more beneficial when it comes to a business telling their story. PR sparks a connection with your audience and promotes key messages. Consumers are more likely to believe and trust an article or broadcast interview opposed to an advertisement that they know has been paid for.

Advertising and public relations work well together but each have individual benefits that the other is unable to deliver.

PR campaigns and activity bring an element of credibility that advertising doesn’t. Independent editorials, features and interviews on a company or brand is given more attention than a paid advertorial which many people now skip and barely skim. PR done well adds value to the companies’ message, tells the businesses story and grabs attention.


I am with The Donald on this one

By John Masterson.

I am frequently asked what is the difference between advertising and PR. Recently I came across the following quote in a book. I think he puts it very well.

Read more




Read more


Family Carers Ireland launch the Careplus Carer of the Year awards 2018

Family Carers Ireland has launched its CarePlus ‘Carer of the Year’ awards 2018. The launch took place at The Westin Hotel in Dublin and was hosted by broadcasters, and patrons of the charity, Mary Kennedy and Marty Whelan.

Read more