Belle Femme summer bras are floral and fabulous!

Over 80% of women are wearing the wrong-sized bra – Bridget Kearney, lingerie fitting expert

Belle Femme Lingerie Boutique on Kilkenny’s fashionable Kieran Street has summer sun packaged perfectly in a cool collection of fabulously, floral bras and briefs

With labels such as Fauve, Panache, Charnos, Huit and Lepel there is something beautiful for every shape and size at Belle Femme Lingerie.

Bridget Kearney, Proprietor of Belle Femme, offers women an expert and unique fitting service without the use of a tape measure, which makes Belle Femme Lingerie unique.

“I was trained in the UK by one of a handful of people worldwide to have a Masters Research degree in bra design and manufacture. The reason why we fit without the tape measure is that the body is elastic, but a tape measure is static.  A tape measure cannot measure volume, so it is essential that anyone advising women on wearing a bra should know how to assess and fit without a tape measure,” she says.

Bridget is passionate about finding the perfectly-fitting bra for every woman’s individual shape. She goes to great lengths to find the right bra for each of her customers who travel far and wide to experience her expertise and her stunning lingerie collections.

“Unfortunately more than 80% of women are wearing the wrong-sized bra,” she says. “Every woman is a 36C in their own eyes but of course this is not the case in reality. We are all very different shapes and sizes and therefore there is not a ‘one size fits all’ rule that works. Every brand is a different shape and fabric and there are also variations in size and therefore you may not be the same size in every brand. Women need to be fitted for every bra that they purchase in order to know they are wearing the correct size,” she says.

With a fabulous new range of summer lingerie in stock for the season ahead, Bridget is excited about the colour, styles and fabrics of what is hot this season.

“Florals are big at present and colour is always popular. Some women find it hard to get gorgeous lingerie in their size but at Belle Femme we stock all sizes and if it’s not in stock we can certainly order it for customers.”

Belle Femme is the go-to lingerie boutique in the south east and is located on Kilkenny’s trendiest pedestrianised shopping thoroughfare – Kieran Street. Stocking an array of new collections both in-store and online – pop in or log on to find your perfect bra, nightwear or swimwear for what we can only hope will be the long hot summer ahead.

Belle Femme also specialises in maternity and bridal wear with a large selection of backless and strapless options which are offered in ivory, white and nude colours.

See www.bellefemmelingerie.ie or call 056 7756836.