Entries by admin

Good PR is Never Spin

By John Masterson 08 August 2014 Like many people who work in PR I bristle a little when I hear the word ‘spin’. At its worst it implies that a PR consultant is happy to tell lies on behalf of their client. At its kindest it means something like accentuating the positive with no regard […]

A Photograph is Worth a Thousand Words

By John Mastersion – 14th March 2014 The great days of photography were long before everyone, and I mean everyone, had a camera. You cannot go a half hour now without seeing someone taking a photo with their phone. Hands up anyone who has not taken a selfie. Recently I have been travelling and I […]

Magical garden transplanted to Barretstown marking the partnership between Glanbia and Barretstown which raised €1.6million

A final cheque for €60,000 was presented to Barretstown at the official unveiling of the Garden Monday 28th July 2014.  A magical garden with hidden burrows, bridges, wishing trees and Barretstown’s iconic red door, which won the People’s Choice award at Bloom this year, has been transplanted to Barretstown and officially unveiled today by 30 […]

Tips for Improving Your PR Pitch to Editors and Journalists

We enjoyed this article from www.smallbiztrends.com It offers some great advice for getting the most from your PR pitch to editors and journalists: Crafting Your Pitch To write the most effective press releases and make pitches to editors and journalists that will get them writing and talking about your business, you need the right approach. […]

‘East meets West’ as local ladies host special fundraising event for Irish Charity ‘To Russia With Love’

Fundraising event will see first ever Connemara Man Competition take place  Irish Charity ‘To Russia With Love’ is set to benefit from an ‘East meets West’ themed event that will take place in The Courtyard, Station House, Clifden, Co. Galway on Thursday, August 14th. Local business women Sharon Griffin from ‘Ohh! By Gum’ and Treena […]

Recycle your Press Release in 7 Easy Steps

By Sally Leadbetter So you’ve crafted the perfect press release, facts and figures double, triple checked. You have distributed it to carefully selected media and followed up with your contacts. So now what? Is that the end of the life-cycle of a press release? No! While you wait for it to appear in print, on radio and […]


“Government must recognise, respect and respond to the needs of Family Carers” says The Carers Association

Ireland’s Unseen Workforce save the state € 4 billion every year The Carers Association today launches its Pre-Budget Submission 2015, which once again, urges Government to recognise the home as a vital centre of care. The submission titled ‘Make Home Work’ calls on Government to ensure that Family Carers have the resources, services and supports […]


Purcell Masterson’s Coffee, Cake and Conversation Morning in support of the Cystinosis Foundation Ireland

On Friday, June 20th  Purcell Masterson hosted a Coffee Morning in aid of the Cystinosis Foundation Ireland. The morning of coffee, cake and conversation proved to be a resounding success which saw over €600.00 raised for the foundation; an all-volunteer, non-profit organisation dedicated to providing services to those affected by a rare genetic condition called, […]