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Research reveals pets mirror owners personalities

Image of a Puppy

Petmania are searching for six #RealDogs full of personality

 As all pet parents know, dogs have amazing personalities and each pooch has their own unique personality traits. Recent UK Research has shown that dogs often mirror their owners’ personalities, picking up many of their traits. [1]

Petmania have launched a one of a kind initiative that focuses on dogs bright personalities. The specialist pet retailer has teamed up with Purina Beta for this Real Dogs campaign and it will see pet parents analyse and understand their dogs’ personalities.

The study which was published in the Journal PLOS reveals that dogs have human–like socio–cognitive abilities, for example their attachment to owners, their ability to follow human communicative gestures and understand cues like eye contact. [1] This confirms the fact that dogs are basically mini cuter versions of their owners!

Petmania’s Marketing Manager Emily Miller said, “For the past 11 years Petmania has been working alongside pet parents and it is very true to say that art imitates real life when it comes to individual pets’ personalities. All too often we focus on how a dog looks, are they cute or are they handsome, but it really is the personality that makes the dog.  That’s what makes this competition so exciting – we are looking for six dogs to represent the #RealDogs profiles and we can’t wait to meet them!”

Purina Beta have pin-pointed six different dog personalities and have teamed up with Petmania to find a #RealDogs Ambassador which embodies each: The Thrill-seeker, an outdoorsy dog who loves splashing, swimming and rolling. The Jester, a cheeky chappy who loves to entertain along and as soon as you come home, they grab their favourite toy and its playtime. The Foodie, a dog that is not only food motivated, they’re food obsessed! Relishing the world through their mouths, everything needs to be sniffed, licked and tasted.

The Explorer, they love being out and about, they are curious about what’s around the corner, over the hill and across the field. The Chaser, they have a need to run, track and retrieve, usually because it’s in their breeding. Finally, The Buddy, they are in their element when they are with other dogs and people. They are never wary of new places, because new places mean new lovely people to meet and other Buddies to play with.

To enter the competition, dog owners are asked to upload a photograph of their dog and choose which of the six #RealDogs profiles they believe best suits their dog. Voting continues until the 14th of October to find 36 finalists (6 in each category) who will be invited to take part in a Grand Final at The Pet Expo in Dublin on 4th November 2018, where six #RealDogs Ambassadors will be chosen. The winning dogs will take on the role of #RealDogs Ambassadors 2018 and they will feature in Petmania’s Beta Campaigns.

For more information, and to enter, visit www.petmania.ie/realdogs or in any of Petmania’s 12 stores nationwide.

//ENDS//

Sources:

  1. https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0192846
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Is there an Old Grey Whistle Test for Writing a Press Release?

PR, Press Release Format

By John Masterson

John Masterson presents The Saturday Brunch and guest hosts The Sue Nunn Show on KCLR96FM. He is also a regular contributor to national radio and a columnist for the Sunday Independent. John is a managing director of Purcell Masterson PR and Communications.

Is there an Old Grey Whistle Test for press releases? Over the years I have written a goodly number of press releases, reviewed ones being developed in Purcell Masterson and been on the receiving end of many when working in television, radio or journalism, all of which form part of my media life.

I always read a press release as if I was about to conduct an interview on the subject, live, and with just a commercial break or long pop song to give me time to decide what to do.

First of all I take in the headline as it directs my thinking and gives a clue as to what my first or last question will be. Then I circle all of the important information. The When, Where, Who, Why etc. and ask myself is there anything crucial I would like to know that is not there.  The one thing you do not want on live radio is to ask a question and get an “I don’t know.”

I look for a quote and think about how to get that quote on air without the person sounding like they are reading it. I check for websites and dates and I know I will probably close the interview with that information.

But most importantly I look for things that will interest the audience, and almost instantly decide that this interview might be worth a few extra minutes, or check what music or other material I have to hand in case it dies.

Everyone in the media thinks of their audience. The most important thing a press release can do is to attract the attention of the appropriate editor / producers who will place the material in the best slot to get your message through to the people who want to know about you.

Read it as if you knew nothing. And ask yourself, would the audience you want to know about the material, be interested. And will the gatekeepers en-route to that audience be sufficiently impressed to pick up the phone to the PR agency rather that use the shredder.

If you enjoyed this article you may also enjoy When to Write a Press Release and When to Pitch.

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Naoise Coogan

By Naoise Coogan

A press release is a good method by which you can inform the public of something new and interesting that is taking place within the company/organisation. It is an effective way to reach out and tell the general public about something that they might like or need, to know. We write press releases when we believe there is something that is deserving of media attention.

In order to attract the media’s attention, we need to ensure that we write concise and interesting press releases that will be enticing to journalists and producers within the print, TV and radio realms. Bearing in mind they receive hundreds of press releases on a weekly basis, there needs to be a good reason in the headline for them to pick it up and consider it. A good PR agent has the expertise to ensure that your press release will reach your target audience and offer a hook to journalists that they will not be able to ignore! Editors are always thinking of their readers, listeners and viewers.

Only issue a press release if you have something interesting to say! There is no point in writing a press release and taking the time to send it out and follow it up, if there is nothing of interest or of use within the pages. The most important point of a press release is the hook that will grab the reader and entice them to read it and then use it in their publication and/or programme. Look at the press release critically – would you read it?

Some reasons to issue a press release are as follows:

  • To alert the public to an event, study results, a campaign, charity event or news story in the area.
  • To inform the public of a new business or service that is now available
  • To build the profile of a business and proprietors of the business within a community
  • To remind the public about a company offering and about the company strengths in this regard
  • To inform about a new product on the market.
  • To give journalists the correct steer on an upcoming issue from the company’s perspective
  • To generally promote the brand and profile of the company within the public eye when there is a good reason to do so.

Bearing in mind that although you think your press release is of utmost importance, many journalists will not. Pitching journalists in an enticing manner is vital.

A good PR agent will choose your audience correctly by targeting journalists who are relevant and will write or speak about the topic in which you are promoting. There is no point in targeting a motoring journalist with a story about property or vice versa. PR professionals will think about the key media targets active on the issue you are discussing and target these people first and foremost from their contact lists.

The world of newspapers in particular has changed dramatically in the last decade. Now more than ever the news pages of the newspapers are dictated by advertising and are extremely commercially driven. Those that pay will get the space. Now more than ever to target your press release in such a way that it is enticing and worthy of space or airtime. PR professionals are the best people to do this in an appropriate manner.

To summarise, it is advisable to seek professional help when deciding to issue a press release about your business. A PR professional will keep your press release relevant and newsworthy and of value to the reader/ listener while also targeting the correct journalist. It is important to only write a press release when it is merited and pitch it at the appropriate time and to the appropriate person.

If you enjoyed this article you may also like Recycle your Press Release in 7 Easy Steps.