Meet our talented, creative and experienced team of Public Relations Professionals who combine their experience in press, radio, TV and online media to deliver real results to clients.



  John Masterson – Managing Director – has a Ph. D in Psychology from Trinity College, Dublin and lectured in UCG and TCD before moving to RTE as a television producer. While at RTE, he produced programmes across the schedule from Today Tonight to the Late Late Show and worked with leading presenters and artists including Gay Byrne, Brendan O’Carroll, Ryan Tubridy, Ray D’Arcy, Shauna Lowry, Olivia O’Leary, Dave Fanning, Noirin Ni Riain, Brian Farrell, Mary Kennedy, Marty Whelan, Eleanor Shanley, Ronnie Drew and Neven Maguire.  John writes for The Sunday Independent.  Find his articles here


John Purcell – As well as being a partner in Purcell Masterson, John is a shareholder, director and the Chief Executive of CK Broadcasting, the company which operates KCLR 96FM, the radio service for Kilkenny and Carlow.




Bridget O’Dea –  Bridget joined Purcell Masterson in December 2012 and she is now a Director with the agency. In 2018, Bridget was appointed as a Board Member with Kilkenny Chamber of Commerce.




Sally Leadbetter  – Account Manager – Sally joined PM Communications in 2014, having qualified with a Diploma in Digital Marketing from the Digital Marketing Institute (DMI) Dublin in 2014, and an Executive PA Diploma with Marketing and PR from Genesis Business College in 2009.


Dean Egan – Account Executive – Dean is an Account Executive in Purcell Masterson. He joined the PM Communications team full time in February 2018. He has worked as a Broadcast Journalist with Newstalk 106-108, KCLR96fm, and Beat 102-103. Dean graduated from IT Carlow with a Level 8 (Honours) Degree in Media and Public Relations in 2017.