Meet our talented, creative and experienced team of Public Relations Professionals who combine their experience in press, radio, TV and online media to deliver real results to clients.



 John Masterson – Managing Director – has a Ph. D in Psychology from Trinity College, Dublin and lectured in UCG and TCD before moving to RTE as a television producer. While at RTE, he produced programmes across the schedule from Today Tonight to the Late Late Show and worked with leading presenters and artists including Gay Byrne, Brendan O’Carroll, Ryan Tubridy, Ray D’Arcy, Shauna Lowry, Olivia O’Leary, Dave Fanning, Noirin Ni Riain, Brian Farrell, Mary Kennedy, Marty Whelan, Eleanor Shanley, Ronnie Drew and Neven Maguire.  John writes for The Sunday Independent.  Find his articles here


John Purcell – As well as being a partner in Purcell Masterson, John is a shareholder, director and the Chief Executive of CK Broadcasting, the company which operates KCLR 96FM, the radio service for Kilkenny and Carlow.




Bridget O’Dea –  Bridget joined Purcell Masterson in December 2012 and she is now a Director with the agency. In 2018, Bridget was appointed as a Board Member with Kilkenny Chamber of Commerce.




Sally Leadbetter  – Account Manager – Sally joined PM Communications in 2014, having qualified with a Diploma in Digital Marketing from the Digital Marketing Institute (DMI) Dublin in 2014, and an Executive PA Diploma with Marketing and PR from Genesis Business College in 2009.



Róisín Maxwell – Account Executive -Róisín has just recently joined the team in Purcell Masterson. She has previously worked as a Communications Executive with the National Council for the Blind of Ireland. She graduated from Dublin Institute of Technology with a Masters in Public Relations in 2016 and a Diploma in Digital Marketing and Strategy from Dublin Business School in 2018.





Orlaith McGuire – Digital Media Executive – Orlaith graduated from Limerick Institute of Technology in 2018 having received a First Class Honours Degree in Business with Marketing and Management.  Orlaith’s chosen subject for her research thesis was “The Impact of Digital Marketing versus Traditional Marketing on Brand Awareness”. Before joining Purcell Masterson she worked with a Dublin based digital marketing agency.