New Beauty Experience Launches in Kilkenny – MINT at the Pembroke

A brand new beauty experience has launched in Kilkenny. The city’s four star boutique Pembroke Hotel has opened its new ‘MINT at the Pembroke’ Beauty, Laser and Shop destination.

MINT at the Pembroke was officially launched by Stylist and Broadcaster, Lisa Fitzpatrick. Over 200 guests attended the exclusive event and were treated to MINT at the Pembroke’s Contour Clinic with Buff Make-Up experts, bespoke skin analyses, presentations on the latest beauty, skincare and style tips and entertainment, tasty treats and delicious cocktails from special guest Mixologist Chris Hennessy.

On the night a surprise presentation was made to MINT at the Pembroke awarding them the Five Star Salon of Excellence Award from Germaine de Capuccini. MINT at the Pembroke was chosen out of 120 salons across Ireland for this prestigious accolade.

“We are launching a whole new beauty centre in Kilkenny with MINT at the Pembroke. We have brought in a number of exclusive skin care ranges and treatments to the South-East and offer the most state-of-the art laser technology outside of Dublin” said Sarah Millea, Manager of MINT at the Pembroke.

“Our launch evening was a huge success, Lisa Fitzpatrick was fabulous as were all our skincare and beauty contributors and musician, James Savage. We had a great evening and really appreciate the support of everyone who came and gave their good wishes. We look forward to a busy and exciting summer ahead.”

MINT at the Pembroke brings a whole new beauty offer to Kilkenny. Under new manager, Sarah Millea, the MINT team of seven expert therapists and specialist laser therapist offer a range of excusive treatments and product lines.

Their new state-of-the-art laser treatment, Candela Gentlemax Pro, is only available at MINT at the Pembroke, outside of Dublin. This gives a range of results-driven treatments from hair removal to red-vein and sun damage corrections. MINT’s clinic department has also introduced the new Réjuavepen treatment – this unique collagen stimulation system is fantastic for advanced skin rejuvenation, noticeably plumping and refreshing the skin.

MINT at the Pembroke also provides luxurious facial and body treatments from renowned beauty brands Germaine de Capuccini, Dermaceutic Peels, Buff Make-Up, and Neom Organics – one of the world’s leading wellness treatment ranges.

Perfect for parties and girls getaways, MINT at the Pembroke hosts a beautiful light-filled mani/pedi and make-up area where friends can get treated and pampered together – perfect for a night out in vibrant Kilkenny.

 For more information see www.mintkilkenny.com

@mintkilkenny #mintbeauty


SL Controls creates 20 new engineering jobs and expands into Europe


Read coverage in the Irish Times Wednesday 4th May

and the Irish Independent Wednesday 4th May

Equipment systems engineering firm, SL Controls, has announced 20 new positions. The company currently employs 51 people and the new jobs are for qualified equipment systems engineers and graduates to support the company’s growing Irish operations and expansion into Europe.

The positions will be created across SL Control’s five operating centres – it’s HQ in Sligo and offices in Galway, Limerick, Dublin and Birmingham.

“As part of our client engagement and recruitment strategy, we now operate five offices across Ireland and the UK. The geographic spread of our business has been one of our biggest and best investments allowing us to recruit and retain top engineering talent and graduates who are keen to live near their home towns and families. We are currently in a period of rapid expansion, having welcomed our 51st team member this week, and look forward to recruiting another 20 engineers by early 2017” said Keith Moran, Managing Director of SL Controls.

SL Controls has expanded into Europe with sights set on new territories and markets in the Food, Med Device and Pharma markets. The company has established a new compliance department and recently completed customised serialisation solutions in Germany, Belgium, Holland, Sweden and France.

With the prevalence of counterfeit drugs leading to new data compliance directives whereby each drug must have its own unique identification code, this is a fast growing market and one SL Controls plans to increase to 10 per cent of its business by year end. The company’s turnover is on target to grow to €4.2 million by the end of 2016, up from €3.1 million in 2015.

Founded in Sligo in 2002 by MD, Keith Moran, and Chief Technology Officer, Shane Loughlin, SL Controls is an internationally recognised leader in Equipment Systems Integration. The SME has delivered over one million hours of specialised software integration services proven to significantly increase client’s Overall Equipment Effectiveness (OEE) and overall operational costs. SL Controls works with clients across the Pharma, Medical Device, Healthcare, Food and Beverage and Technology Sectors, all of which require high level software integration expertise and regulatory compliance.

Leading engineering innovation in Ireland, SL Controls has created its own unique process for Equipment System Integration called DiVOM, developed in conjunction with Dublin Institute of Technology. DiVOM stands for Design, Integration, Validation, Operation and Maintenance and has been proven to save up to 30 per cent of client’s equipment operating costs.

This week also sees SL Controls launch its new engineering software range called TOTALline. Developed over ten years by SL Control’s experienced design engineers, TOTALline provides manufacturing clients with tailored solutions to deliver essential data and information to senior management and the corporate department from which key strategic decisions can be based. TOTALline’s applications are uniquely developed to provide clients bespoke solutions across four main categories – Corporate, Plant, Line and Equipment.

TOTALline applications are customisable to meet client’s unique needs and ever-changing production requirements. As SL Controls is vendor independent, the company can work with a client’s existing technologies and not burden them with a complete hardware or software re-design.

For more see www.slcontrols.com / @SLControls



The world’s first ‘Poc Fada Golf’ course opens at Howth Castle

Ireland’s largest golf complex, Deer Park Golf at Howth Castle, is opening the world’s first ‘Poc Fada Golf’ course, ahead of tomorrow’s highly anticipated All-Ireland Poc Fada Final. This new game, combining hurling with golf, was launched today by Dublin GAA All-Star hurler and TV pundit, Liam Rushe.

Offering a unique golfing experience, the Poc Fada Golf concept was developed by Julian Gaisford-St Lawrence, whose family built Howth Castle, in consultation with David Caulfield of Beann Eadair GAA and Humphrey Kelleher, former Dublin hurling manager and Chairman of the National Poc Fada Committee. The rules are similar to golf – each hole carries a par and the aim is to hit a sliotar into the ‘larger’ holes in as few shots as possible.

“We in the GAA are delighted to endorse the imagination and initiative undertaken by the Gaisford-St Lawrence family in introducing Poc Fada Golf. The concept links the two ancient games of hurling and golf in a very new setting, overlooking Ireland’s Eye. It’s a fun game that incorporates a number of hurling skills including striking from the hand, lifting and striking from the ground and the art of sideline pucks. I have no doubt that this game will go from strength to strength” said Humphrey Kelleher.

Poc Fada was founded in 1960 in the Cooley Mountains, Co. Louth where it is still played. Famous for its breath-taking scenery, Deer Park Golf’s Poc Fada Golf course is the only comparable venue in Ireland with its spectacular views over Howth Head. The concept of the competition originates in the Irish legend of “Táin Bó Cuailgne” when Cúchulainn set out from his home to the King’s court at Emain Macha hitting his sliotar before him and running ahead to catch it.  

Offering a new and fun experience, Poc Fada Golf promises a great day out and can be played by all ages. The new Poc Fada Golf course follows Deer Park Golf’s launch last year of its popular FootGolf course. Deer Park Golf hopes the course will attract new players to the complex and looks forward to welcoming hurling teams and enthusiasts from Dublin and elsewhere in the country to try their skill at this new and exciting sport.

After a hard day’s fun, players can relax and get something to eat at Deer Park’s Club House, with a delicious new menu created with Howth Castle’s on-site ‘The Kitchen in the Castle’ cookery school.

“We continue to offer one of the country’s best golf courses with spectacular views over Dublin Bay and are constantly looking to provide the very best golf as well as new and fun experiences. Alongside our golf courses, our new FootGolf course has been attracting a new audience and we believe our Poc Fada Golf course will do the same. We have had great feedback so far from FootGolfers and hope to continue this with hurlers, GAA enthusiasts, groups and families looking for a great day out. 

The Dublin Minor Hurling Team played our FootGolf course with hurleys and sliotars in the Spring and we look forward to welcoming them back to a course that has been specially designed with players like them in mind” said Julian Gaisford-St Lawrence.  

Located in North County Dublin, just 20 minutes from Dublin Airport and 10 minutes from Howth Dart station, the grounds of the historic Howth Castle features Ireland’s largest golf complex. Fred Hawtree designed 18 and 9 hole Golf Courses, 18 hole FootGolf, a Pitch & Putt course and now Poc Fada Golf, are open to visitors seven days a week all year round.

From €10 per person, special group rates available. Open seven days 8am to 8pm.

See www.deerparkgolf.ie  / 01-8326039    


Farmers working with pesticides at greater risk of neurological and health problems

Ireland’s leading PPE and Workwear Company urges farmers to ensure they are properly protected

A leading Irish company is urging farmers and others who operate pesticide sprayer applications to be aware of new Irish legislation. From 26TH November 2015 all operators of chemicals and sprays must be registered with the Department of Agriculture, Food and Marine. The move has been welcomed by leading PPE company Portwest as a recent study in the US of over 19,000 farmers revealed those working with pesticides have a greater risk of developing neurological problems and other side effects.

Pesticides play an important role in farming however many are known to have negative side effects on people as well as on the environment. The study was conducted by Freya Kamel of the National Institute of Environmental Health Sciences and examined a range of symptoms, ranging from headache and fatigue to memory loss problems.

The study, which examined the long term effects of pesticides, found that farmers with a higher lifetime exposure to pesticides had more neurological and health problems. Other short terms problems encountered include, accidental inhalation of pesticides and skin and eye irritation.

Sean Ryan, Horticulture development manager with HCT Learning, a specialist Health and Safety training company in the Southeast of Ireland says “One of the areas we are involved in at the moment is for the pesticide application training, specifically regarding the purchase and application of pesticides and herbicides. More work needs to be done to ensure that farmers are made aware of what equipment and clothing they should wear while handling chemicals, such as the proper types of masks and gloves and clothing to be worn as skin contact and the breathing in of fumes are the biggest risk factors.”

During pesticide spraying, unintended exposures can occur in the general area where pesticides are applied. Very low levels of exposure are proven to have adverse health effects. Symptoms are often very subtle and may not be recognised immediately.

Portwest has developed special Pesticide handling kits that guarantee the safety of farmers when handling poisonous substances. The first of its kind on the market for farmers and other sprayer operations, the Irish company which is run by the Hughes family from Westport in Co Mayo are Europe’s most trusted name in work-wear, personal protective equipment, safety footwear and leisurewear.

Portwest employs over 2,000 staff worldwide and have offices in Ireland, the UK, Poland, Germany, Dubai, China, Bangladesh and the USA.

Specialist Pesticide handling kits are available from all main agri-stores


Iconic Jerpoint Glass introduce electric summer ‘Zest Collection’ bursting with colour

Blackberry, Lime, Citrus, Blueberry and Pomegranate shades specially created by iconic studio

Jerpoint Glass, Ireland’s only glassblowing studio that apply traditional handcrafted techniques to full ranges of glassware introduce their ‘Jerpoint Glass Zest Collection’ for Summer 2015.

The collection adds a novel and fun summer twist to the iconic and instantly identifiable Jerpoint Glass.  Available in a spectrum of bespoke colours including Blackberry, Lime, Citrus, Blueberry and Pomegranate, the novel range can be used as small bowls, bud-vases and Hors D’oeuvre pots.

Each piece in this exclusive collection is individually hand-crafted by artisan glassblowers who firstly, add a layer of coloured glass and then, hand-form the shapes, finishing with a second flourish of colour. The solid colour is applied first with the second colour swirled over the top and the result is a dramatic coloured vase or bowl with a twist of alternative colour overlaid.

Kathleen Leadbetter, Director and Glass Artist of Jerpoint Glass says, “We are very proud of the latest design which is a bright and eclectic new addition to the Jerpoint offering. These bowls and vases are fruity by name and also by nature! We hope that people will choose a piece by their favourite colour or their favourite fruit and some might even love the whole set, as this product looks stunning as a five-candle arrangement on a dining table.”

The Jerpoint Glass Zest Collection starts at just €45.00 and is currently available online at www.jerpointglass.com and also in studio at Jerpoint in Stoneyford, Co Kilkenny.

President Michael D. Higgins speech at the Long Service Awards to Family Carers

Speech by President Michael D. Higgins at the
Long Service Awards to Family Carers
Shelbourne Hotel, Dublin

Wednesday, 11th February, 2015


Tá áthas orm a bheith anseo libh ar fad ag an Duais Fadseirbhíse do cúramóirí teaghlaigh ar maidin. Is mian liom mo bhuíochas a ghabháil le Chumann na gCúramóirí dá gcuireadh caoin dom a bheith anseo libh chun an ócáid speisialta seo a cheiliúradh.

[I am delighted to join you all here this morning at the Long Service Awards for family carers. May I thank The Carers Association for their kind invitation to be with you to celebrate this very special occasion.]

As a society we must all be grateful for the quiet, sustained work of the many unsung heroes who provide critical care for family members and others who, without that care, would be unable to remain in their own homes. It is important, however, that we be challenged by their actions and their sacrifices, rooted as they are in a great spirit of generosity and human solidarity and will to make their contribution to wider society. It is such a sense of solidarity which should prompt us to recognise and respond to the rights of those who provide and those who receive assistance and that we combine our responses with a pursuit of social justice.

Whilst caring for fellow citizens, and family members in particular, has always been an essential part of family life and responsible citizenship, changes in societal structures and demographics, along with rapid advancement in medical science, has presented carers with new and complex challenges. There can be no doubt that, while retaining and valuing a spirit of concern for others and a willingness to offer of our time and support to those who are vulnerable is essential we need, as a society, to invest in public policies and resources that can reduce the burden on those who care for loved ones.


That such care is altruistic and given with generosity does not, and should never, exonerate the State from its duty of care towards all of its citizens. The ethics of kinship and friendship, with its moral gift, must always go hand in hand with the building of a caring state by concerned citizens. It is the concerns of citizens and this articulation of it that after all defines the reach of the State. A caring society does not fall from the sky. The case for it must be made and support for it given.

Every day, in homes across the country, hundreds of thousands of people are providing generous care for parents, children, partners, or other family members or friends. Indeed the number of citizens who undertake this demanding and often difficult role continues to increase, and as the figures increase an urgent need for strategic planning in relation to care provision, in particular that of long term care, for our ageing population, becomes ever more clear.

The most recent census has shown that 4.1% of our population now provide unpaid care, with a total of 6,287,510 hours of such care being provided every week in this country. In addition, while Ireland currently has one of the lowest proportions of citizens aged over 65, this is rapidly changing and between Census 2006 and Census 2011 the percentage of over 85s in this country grew by 25%. We also know that the population of older parents who have
children with a learning disability is growing, presenting its own complexities as many such parents enter a sixth or seventh decade as the primary carer for their child.

So today we receive a welcome opportunity to express our deep appreciation, and indeed admiration, for some of the citizens whose work stands behind those stark figures, and give them their human meaning. We also receive an opportunity to reflect on the reality of the lives that make up the statistics and numbers and percentages. They are lives that must at times feel overwhelmed, hugely burdensome to carry, or even unfair. Lives where many days are reduced to a struggle against tiredness, stress and loneliness; and where the separation of a caring role and that more fundamental relationship to a parent, child, sibling or friend, can very often be difficult to sustain.

There are also, of course, the many practical and far reaching aspects which must be considered when undertaking a caring role; aspects which can impact so strongly on the quality of life for the carer. Some carers may have to leave their place of work, or reduce their hours or take early retirement, at huge cost to their financial security.

Others may have to balance the competing needs of their paid employment and their caring roles. All make enormous private sacrifices, giving up time, personal freedom, opportunities and even friendships in order to look after the person in their care.

For all our award recipients here today, their journey has been a unique one. The circumstances under which an individual becomes a carer can vary considerably. Some may have been propelled into that role with a great suddenness, with no time to plan or to prepare themselves, either practically or emotionally, for such a seismic shift in their lifestyle.

For others it may have been a more gradual process, a growing awareness that a family member was becoming more dependent on day-to-day care and less able to manage alone. And for others, the commitment to caring for and nurturing a child became a lifetime of selfless giving.

However, whatever the individual circumstances, all carers have one thing in common; the ability to commit their lives selflessly to the emotional and physical needs of a loved one; to centre their days around that person and to ensure they have all they need to live their lives as fully and comfortably and enjoyably as possible.

Each one of those chosen for these awards, and the many other people around the country that they mirror or represent, provides an essential service which allows someone affected by illness or disability or old age to live as comfortable and normal a life as possible within the familiarity of their own home and to be surrounded by their own unique memories as they struggle with the effects of their debilitating illness or disability.

In our society we acknowledge and reward achievement, whether in business, sport, the arts or other endeavours. We are here today to celebrate your achievements, which are born of a spirit of giving to others. Unlike others, your work is done quietly and in the background, and you neither seek nor receive any fanfare.

As Uachtaráin na hÉireann, I am delighted to have this opportunity to acknowledge the vital work you do; work which has, at its heart, an inspiring spirit of selfless commitment, devotion and dedication.

Is mian liom buíochas a ghabháil libh as ucht na hoibre sin a dhéanann sibh chun sochaí eiticiúil a fhorbairt, sochaí a bhfuil bunnaithe ar iomláine mhothúchánach agus ar intinn chásnach a bhfuil ina gcuid lárnach den creatlach sóisialta i ngach poblacht dhaonlathach chóir.

[I thank you for that work you do to develop a truly ethical society, a society founded on an emotional integrity and a caring attitude which must be part of the social fabric of any truly just and democratic republic.]

Go raibh míle maith agaibh go léir.

id lárnach den creatlach sóisialta i ngach poblacht dhaonlathach chóir.

[I thank you for that work you do to develop a truly ethical society, a society founded on an emotional integrity and a caring attitude which must be part of the social fabric of any truly just and democratic republic.]

Go raibh míle maith agaibh go léir.


Gloriously Gluten-Free at ‘La Rivista Gluten-Free Week’

Gluten-free diners are top of the menu for ‘La Rivista Gluten-Free Week’ Sep 22th – 29th

La Rivista Italian Restaurant on Parliament Street in Kilkenny is firmly focussing on gluten-free goodness from September 22 – 29th with their gloriously gluten-free menu.

Gluten intolerant diners are invited to dine at La Rivista during their special in-house ‘La Rivista Gluten-Free Week’ and receive a free glass of wine with their gluten-free meal just for coming along.

Gluten intolerant diners often feel neglected or ‘second best’ in restaurants and La Rivista would like to illustrate just how good their gluten-free menu is to coeliac or gluten-intolerant customers by setting aside one week to firmly focus on this clientele.

“We have extensive gluten-free options with the majority of our menu available gluten-free,” said head chef and co-owner, Therese Maguire. “We cater specifically to the needs of our customers and always have done. However, this week, we would like to devote our expertise to our coeliac and gluten-intolerant clientele to remind them of the variety that is available to them at La Rivista as so many complain of restricted menus when dining out. We want gluten-free diners to feel welcome and very much catered for at La Rivista,” she added.

Traditionally, Italian food has been a difficult choice for gluten intolerant diners due to the nature of its pizza and pasta dominated menus. Now La Rivista is offering gluten-free pizza dough, gluten-free pasta, gluten-free grills and gluten-free deserts.

“There is very little on our menu that can not be made to order gluten-free” says Therese. “Our gluten free dishes are carefully prepared separately as we understand that there are difficult consequences for some diners who have a serious intolerance to gluten and we are dedicated to serving these clients as well as we do our regular customers.”

With 1 in 100 Irish people suffering from Coeliac Disease or some form of gluten intolerance, it has never been more important for restaurants to cater for this dietary requirement. However, more and more non-gluten intolerant diners are also asking for gluten free options.

“La Rivista is delighted to focus on gluten-free customers for a week and it doesn’t end there. Every day we get customers asking us for gluten-free options. They are always concerned about ingredients and cooking process as it can seriously affect their health. Our staff are all trained to ask questions and deliver the appropriate information to the chefs about the clients’ needs. We pride ourselves on offering gluten-intolerant clients, the best gluten-free menu in Kilkenny, not just throughout this week but every day,” says Jennifer Quinn, co-owner and front-of-house manager at La Rivista.

For further information on the gluten-free options at La Rivista and for information on La Rivista Gluten-Free Week from September 22 – 29th please see www.larivista.com and facebook.com/larivistakilkenny. La Rivista also offer vegetarian, dairy-free and lighter bites options and will do everything possible to accommodate any other dietary requirements.

A Photograph is Worth a Thousand Words

By John Mastersion – 14th March 2014

The great days of photography were long before everyone, and I mean everyone, had a camera. You cannot go a half hour now without seeing someone taking a photo with their phone. Hands up anyone who has not taken a selfie.

Recently I have been travelling and I have noticed the return of the real camera.  More and more people are actually interested in taking photos again as well as just point and press snaps. Five years ago I would have predicted the camera manufacturers would become as  rare as Kodak film. But no. People are realising that thinking about an image, focus, depth of field, composition and lighting gives a more satisfying result.

The amateurs are getting better. But the people who do it day in, day out, are called photographers. Their extinction was also prematurely predicted. Their work is still what I look at first before I read a word in the papers. Long may they prosper.


Tips for Improving Your PR Pitch to Editors and Journalists

We enjoyed this article from www.smallbiztrends.com It offers some great advice for getting the most from your PR pitch to editors and journalists:

Crafting Your Pitch

To write the most effective press releases and make pitches to editors and journalists that will get them writing and talking about your business, you need the right approach. Before you start dialling up your local newspaper or TV station or firing off emails looking for media coverage, check out the tips below. Make sure you’ve figured out your PR pitch.

Keep It Simple

Marie Alonso, an online marketing and media specialist with Miles Technologies tells Small Business Trends:

“Pitch the facts and the engagement opportunities for readers. Editors don’t want to review long paragraphs filled with rambling information. Pitches that are concise, and sharing just the facts, allow for an immediate engagement with the editor or reporter. Always think of the READER – not the editor or reporter. The reader is always the goal.”

Avoid Industry Jargon, Buzzwords

Write in straight forward language that’s easy to understand. This requires avoiding jargon and buzzwords that mean nothing outside your industry. Amanda Eldridge, director of strategic channels at PR Newswire, adds in an email interview:
“Colorful language isn’t substantive, and can be a turn-off to journalists.”

Provide Interesting Data, Tips, Facts

Pitches with unusual facts or a numbered list of helpful tips help the writer come up with an interesting story angle, says Eldridge.
In the news business, timeliness is critical, our experts agree. Getting your message out at the right time — and giving reporters time to prepare — will increase the likelihood your public relations pitch will be heard above others.

Keep It Timely

The timely pitch will be the pitch editors act upon. Connect your news to current events or reactions to a recent report or study. Find ways to make your pitch relevant and timely to create a sense of urgency, suggests Alonso. Capitalize on news of the day and ways to boost your pitch with timely, educational or even entertaining tidbits that allow editors to not only cover your news, services or activities, but, more importantly, utilize your news to create a bigger story!

Be Proactive and Creative

Sometimes a successful pitch requires a certain amount of creativity…and a willingness to go the extra mile to help journalists construct their story. American University School of Communication Assistant Professor Gemma Puglisi tells Small Business Trends:
“Send the reporter spokespeople they can contact for major stories that apply to a client. Let’s say the story is about the heat/weather. And let’s say your small business is a boutique. As the owner, you could talk about what is appropriate to wear for the office … and outside the workplace.”

Give a Head’s Up

Help journalists plan ahead by providing advance notice of upcoming events. If you’re pitching an event or have a specific timeline for when you need coverage, don’t wait until the week of the event, says Eldridge. Journalists often plan their content in advance with an editorial calendar.

Don’t Overhype

Finally, Eldridge suggests, do not create a false sense of urgency in order to get noticed. Harassing journalists for an immediate response will only serve to paint you as an unreliable and often excitable source.

Connecting with the Right Person

Now that you’ve got a solid pitch to dangle before editors and reporters, our experts concur that getting heard by the right people is key. This prevents you from being a pest to journalists that don’t cover your type of story and also keeps you from wasting time making pitches to them.

Identify the Right Writer

Business owners should take the time to compile a list of journalists who only cover the types of news or topics they are pitching, suggests Eldridge. This will let them know who to pitch their story to when the time comes.

Know Who You’re Pitching to

This has always been the rule for pitching, says Puglisi. More than just having the reporter be a name on a list, read stories the reporter has covered. Be sure to mention specific examples of similar types of stories they, or their news outlet, have written in the past. Then explain why your story would fit into the mix.

Personalize Your Email Pitches

The editor or journalist you are pitching to is not just a faceless media representative waiting to do your bidding by writing a story from your latest press release. That person is a human being with his or her own wants, needs, point of view and agenda. So make sure you connect as a human being and acknowledge their part in the equation. After all, without their help, your news will not get out. Mention a tweet of theirs you recently read or an article they recently wrote, Eldridge says. Introduce yourself before stating the nature of your story. Then explain why you’re contacting them in a brief, succinct message.

Following Up

Of course, once you’ve got interest from a member of the media or a news outlet, your actions in following up and being responsive to media requests are just as important.

Be Available

Remember, you are on their time, Eldridge stresses. Though you may not grab their attention at first, they may need you later down the road. And when that happens, be ready. When they call, answer. Whatever they need, get it.

In journalism, reporters are taught the “afterglow effect.” It refers to the value of information you glean from a source after the interview has essentially ended and everyone is less guarded. The same can be said for cultivating relationships with reporters and editors and getting more attention for your small business in the future.

Connect Socially

Channels such as Twitter, Facebook, LinkedIn and Google Plus can help you build relationships with local and national journalists and editors simply by replying to a tweet or status update. Having a journalist recognise your name can be a major advantage in getting your pitch chosen over another, says Eldridge.

Share their content with industry peers on social media or reference articles in a blog post. This shows that you share an interest in similar topics and that you are familiar with the journalist’s work.

Maintain the Relationship

The relationship doesn’t stop after you’ve had your news covered. How a brand interacts with journalists or media outlets after a story is reported could help or hurt future outreach just as much as the initial pitch does. A short email thanking the journalist is courteous, as is sharing their post (and other posts) on your social media channels, says Eldridge.

We hope you’ve found these tips helpful. In an era of social media when everyone has their own mini news outlets, it’s easy to forget how powerful external press coverage can be. Often times, getting this coverage simply requires the right approach and a bit of planning.

We couldn’t agree more! If you enjoyed this article you might also like to read When to write a press release and how to pitch it by Naoise Coogan, account director with Purcell Masterson.

This article was written by Joshua Sophy for Small Business Trends


“Government must recognise, respect and respond to the needs of Family Carers” says The Carers Association

Ireland’s Unseen Workforce save the state € 4 billion every year

The Carers Association today launches its Pre-Budget Submission 2015, which once again, urges Government to recognise the home as a vital centre of care. The submission titled ‘Make Home Work’ calls on Government to ensure that Family Carers have the resources, services and supports necessary to care with confidence and safety in the home.

2014 has seen Family Carers across the country hit with changes to the Housing Adaptation Grant for people with a disability as well as cuts to the Housing Aid for Older People and the Mobility Aid grants. Now they are facing further hardship through increased household charges and lack of resources on the ground.

Catherine Cox, Head of Communications with The Carers Association explains “At a time when there are already huge demands on Family Carers, such cuts are devastating for the 187,000 people who are a part of Ireland’s unseen workforce. Our Pre-Budget Submission outlines to Government a number of recommendations that will recognise, respect and respond to the needs of Family Carers in the most practical of terms.”

“While The Carers Association has welcomed Government’s shift in policy from institutional/hospital care to care in the community and in the home, this transfer cannot be achieved by simply dumping the responsibility of care onto the shoulders of family carers without proper “transfer of care” protocols. In the absence of a statutory entitlement to home care services the basic supports necessary to sustain people with high dependency care needs in the home must be provided prior to the movement of a patient from a hospital or institutional care to their homes.  Family Carers have played their part in facilitating this shift in policy and we are calling on the Irish Government to do the same.  The bridge between the rhetoric and reality must be crossed to ensure one of Ireland’s must vulnerable section of society are afforded the necessary supports and entitlements.”

Family Carer Catherine Howe will speak at the launch about her role as a carer for her husband who has bi-polar disorder and about the impact that the lack of resources, supports and services has on their daily lives.

The Carers Association’s Pre-Budget Submission 2015, titled ‘Make Home Work’, presents a range of practical recommendations that would support Family Carers and their needs.  ‘Make Home Work’ calls on Government to –

  • Acknowledge Family Carers as an exceptional group within the Department of Social Protection
  • Legislate to ensure a statutory entitlement to homecare community services
  •  Provide adequate supports for carers caring for those with mental health illness
  • Restore the unfair cuts applied to vital Social Protection supports such as the Respite Care Grant and Household Benefits Package.
  • Ensure that the € 100 water allowance applies to all full-time Carers regardless of whether they are in receipt of the household benefit package.
  • Extend local property tax exemptions to include households where high level care is provided.
  • Provide contributory state pension entitlement for lifetime Family Carers.
  • Ensure Implementation of the National Carers Strategy

This is the first time in many years that The Carers Association will not present their submission in The Oireachtas AudioVisual Room of the Dáil following changes last year that now prevents  access to civil and voluntary groups.  The Association and family carers feel aggrieved at this move as we believe that the on-site briefing facility of the AV room at Leinster House was a civil society space that should have been preserved and protected.

Ireland’s family carers contribute €77 million per week, providing 900,000 hours of care daily to the ill, frail and people with disabilities. This is the equivalent to one third of the total annual cost of the HSE (€13.3 billion) and is five times what family carers cost the Department of Social Protection in income support (€878 million). Full time Family carers contribute on average €72,500 a year.