WHAT IS THE DIFFERENCE BETWEEN PR AND ADVERTISING?

Image with text "Advertising is saying your good. PR is getting someone else to say your good."

There is a common misconception that if a company engages in paid adverting that they have little need for PR. Róisín Maxwell explains exactly why this is not the case.

So what is Advertising? Róisín explains, “It is paid for promotional space throughout different types of media including online, print, TV and radio. PR differs greatly!  It is a strategic communication process that builds relationships between organisations, the media and the public.”

Although advertising allows a company to have a consistent presence in publications or on air, editorially placed articles and broadcast interviews are more beneficial when it comes to a business telling their story. PR sparks a connection with your audience and promotes key messages. Consumers are more likely to believe and trust an article or broadcast interview opposed to an advertisement that they know has been paid for.

Advertising and public relations work well together but each have individual benefits that the other is unable to deliver.

PR campaigns and activity bring an element of credibility that advertising doesn’t. Independent editorials, features and interviews on a company or brand is given more attention than a paid advertorial which many people now skip and barely skim. PR done well adds value to the companies’ message, tells the businesses story and grabs attention.

Carer of the Year Awards 2018

Carer of the Year Awards 2018 On Friday 23rd November 2018, our team went along to the CarePlus Pharmacy Carer of the Year Awards which took place at The Westin Dublin with Family Carers Ireland. Some of Ireland’s truly amazing carers began to arrive to The Westin from 11am with the awards ceremony commencing at 12:30pm. Catherine Cox […]

Portwest – Keeping safety in site

Portwest and The Chris Mee Group are taking safety on construction sites to new highs

National Construction Safety Week sees Portwest (Charles Hughes Ltd) and the Chris Mee Group join forces. The two leading Irish businesses will assist in the campaign to encourage stronger cultures of Health and Safety amongst workforces on construction sites.

On Friday, October 26th they will conclude the Construction Industry Federation’s National Safety week on a high, with a vertigo inducing demo to focus attention on the dangers of ‘Working at height’, at the Boland’s Mill Site.

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Research reveals pets mirror owners personalities

Image of a Puppy

Petmania are searching for six #RealDogs full of personality

 As all pet parents know, dogs have amazing personalities and each pooch has their own unique personality traits. Recent UK Research has shown that dogs often mirror their owners’ personalities, picking up many of their traits.

Petmania have launched a one of a kind initiative that focuses on dogs bright personalities. The specialist pet retailer has teamed up with Purina Beta for this Real Dogs campaign and it will see pet parents analyse and understand their dogs’ personalities. Read more

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I am with The Donald on this one

By John Masterson.

I am frequently asked what is the difference between advertising and PR. Recently I came across the following quote in a book. I think he puts it very well.

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Kilkenny can become the Number 1 Foodie Destination in Ireland, but it needs your help to be crowned the winner!!

Click here to make Kilkenny the Number 1 Foodie Destination in Ireland this year.  

Kilkenny is known nationwide for its vibrant food and hospitality offering, from food festivals, to a weekly farmers market and county wide food trails, cookery schools and the special dining experiences offered by the many fine eateries that regularly receive critical acclaim and national attention. Read more

We are recruiting!

Do you or somebody you know want to become a part of our talented team?

We are delighted to announce that we have a Junior Account Executive vacancy ready to be filled by the right candidate. Read more