Entries by Roisin Maxwell

WHAT IS THE DIFFERENCE BETWEEN PR AND ADVERTISING?

There is a common misconception that if a company engages in paid adverting that they have little need for PR. Róisín Maxwell explains exactly why this is not the case. So what is Advertising? Róisín explains, “It is paid for promotional space throughout different types of media including online, print, TV and radio. PR differs […]

Research reveals pets mirror owners personalities

Petmania are searching for six #RealDogs full of personality  As all pet parents know, dogs have amazing personalities and each pooch has their own unique personality traits. Recent UK Research has shown that dogs often mirror their owners’ personalities, picking up many of their traits. Petmania have launched a one of a kind initiative that […]