Entries by Dean Egan


I can do my own PR

By John Masterson. With my background in Psychology I have heard people say “Sure I am a bit of a psychologist myself” more times than I have had hot dinners. As anyone who knows anything about Psychology will confirm it is wise to make oneself scarce when you hear the above sentence.


Crisis management

Every PR professional watches somebody else’s crisis management skills with interest. Is it being handled well ? Are the people involved being well advised ? Does it look like they are accepting advice ? And how would we do it differently?