Entries by Dean Egan

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I can do my own PR

By John Masterson. With my background in Psychology I have heard people say “Sure I am a bit of a psychologist myself” more times than I have had hot dinners. As anyone who knows anything about Psychology will confirm it is wise to make oneself scarce when you hear the above sentence.

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Crisis management

Every PR professional watches somebody else’s crisis management skills with interest. Is it being handled well ? Are the people involved being well advised ? Does it look like they are accepting advice ? And how would we do it differently?